celavie
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Social & Content2026Social & Brand
Nail art is detail work. The feed had to get close enough to show it.
Content direction
Scope
Beauty
Sector
Grid + reels
Formats
The challenge
A nail studio's whole case is in the finish — and phone photos taken between clients were flattening exactly the detail that wins the booking.
The idea
Shoot tight, light it consistently, and let the work fill the frame. A content direction built around macro crops and a repeatable posting rhythm the studio can actually keep.
The result
A feed where every post shows the craft at the distance clients judge it from.
Next project
Ace Bounce
Website Design
Big ideas✦Soft impact✦Real connection✦Branding✦Websites✦Social media✦Big ideas✦Soft impact✦Real connection✦Branding✦Websites✦Social media✦